What's The Best Way To Remind Someone To Renew Their Subscription?

 What's The Best Way To Remind Someone To Renew Their Subscription?

Introduction

The moment you have built a killer product in the right direction and have identified your target market, a company's growth can take off. However, it is just as important to devote as many resources to retaining existing customers as it is to selling new products to them. Rather, the cost of acquiring a new customer can be five times greater than the cost of retaining an existing one. 

Therefore to be cost-effective, subscription-based businesses can't rely exclusively on customer acquisition. Investing in customer retention will help them grow efficiently in the long run. The subscription renewal rate needs to be monitored frequently and improved. 

But do you know what is the best way to remind subscribers to renew their subscriptions, before the expiry date arrives? ( NO) 

Well, that’s WordPress push notifications! 

Yes, you read right. 

Here, you will read how you can effectively remind your customers to renew their subscriptions with these notifications, and lots more. Read on! 

But first, let’s find out what these messages actually are. 

A Sneek Peek on WordPress Push Notifications

WordPress Push notifications are brief pop-up notifications that a user gets from their mobile websites. It contains brand-related details. Moreover, these communications can give you more control over when your users receive and interact with renewal reminders. Below is an instance of how these messages may appear like. 

Currently, why should you be using these notifications to send reminders to your subscribers to renew their subscriptions? Below we have listed why you should use WordPress Push Notifications. 

Reasons for using WordPress Push Notifications 

• People are usually afraid to share their personal information. Therefore, you can easily send reminders to your subscribers using these notifications without asking for their personal information.

• Easy to subscribe in just seconds. 

• These notifications do not go into spam easily. This is because these are permission based. Unless a customer gives their permission, websites cannot send any reminders

• There is no risk of misuse of your users' data because no personal information is shared.

However, apart from everything have you ever thought your subscriber's notification box is full of messages, alerts, and reminders? So out of those, how will you ensure that the subscribers click your notification? Don’t stress! Here are a few ways that can help you to make your message stand out of all. 

5 Ways to Write Killing Subscription Renewal Reminder via WordPress Push Notifications 

1. Keep your Message Short but Unique 

If you compose a lengthy note about why members should renew, chances are no one will read it. They may gloss over it, miss out on the important factors, and eventually choose to ignore it. Therefore, make your notifications brief, engaging, and simple to understand. 

Moreover, stick to your major points and visibly split them up to ensure the viewer doesn't skip over them. It's also a good idea to highlight a few key sentences that contain the value of your communication.

2. Personalize your Message

Cookie-cutter reminders are never well received because they come across as impersonal and lose their value. Moreover, if you have hundreds of subscribers, your reminders will most likely be mass-produced, but there are things you can do to make them appear more personal.

you can use customization to make your message more engaging. For example-  include their name, membership level, length of membership, expiration date, and how long they have to repeat. If you're writing notifications, you can even include the member's first name in the subject line to increase the likelihood that they'll read it.

3. Be Crafty with your Subject Line 

The topic line you choose when delivering a renewal notice via WordPress push notifications will decide whether members view your message or send it directly to the "Deleted" section.

Avoid words like "Please renew your membership" in your topic line to increase the likelihood of it being selected. Despite that, you can include something like, "Would you like to remain with us for another year?" "Oh, no!" only one month remaining of your membership ends". Or how about just saying, "We'll miss you!"

4. Be Accurate with their Membership Expiry Date 

This may seem obvious, but you'd be shocked how many membership managers overlook this crucial element. The truth is that your users are unlikely to maintain track of their own subscription expiry date. It is your responsibility to make sure they are informed when it is coming.

Make sure their expiry date is explicitly mentioned in your message, possibly more than once. To make the typeface stick out even more, consider bolding it.

5. Send it at the Right Time 

The timing of your subscription renewal reminder is almost as important as the WordPress push notifications themselves. If you send it too soon, your subscriber will keep it to complete the process later and forget about it. Or if you will send it too late, your members won’t have enough time to complete the renewal process. Therefore, make your timing in a way that your subscriber won’t miss the notification. 

Conclusion 

 

In short, WordPress push notifications have become an irreplaceable part of sending reminders to customers for subscription renewal. It not only increases your subscription rate but also by sending these notifications regularly to the members of your website, you can build greater loyalty easily. So, what are you waiting for? Use them and rock the floor.