How To Announce Product Or Feature Updates To Boost Sales?

Announcing product-related alerts and updates through WooCommerce push notifications is one of the most fascinating parts of growing an e-commerce business.

By the way, do you have any fantastic new product features that you're ready to introduce but don't know how to inform your targeted customers about them? Or perhaps you want to inform your present clients about features to which they can upgrade? Or perhaps both?

If so, this post contains some tips that you can use while sending announcements for any product-related updates.

But first, let’s dive into What are WooComerce push notifications

These messages are a form of push notification that appears on a user's smartphone and contains updates and announcements. Users do not need to be on the website to receive them. Moreover, they are an excellent way to communicate directly with your customers without the danger of your message being lost in a spam filter.

However, the following are some pointers on how to use brief popup notifications to promote product or feature changes and increase sales.

5 Tips To Use While Announcing The Product or Feature Updates

The key to a successful product announcement is to start your marketing strategy before the new product feature is available. Outlining your goals, message, and methods that you want to use before the feature goes live is the best way to start.

1. Analyze before sending  

The first step to do when incorporating push notifications into your engagement plan is to be certain that you are providing your clients with unique, specialized value.

Therefore, begin by determining the mobile use cases of your customers: What are their interactions with you like? What are their requirements? What may entice them even if it isn't a need for them?

2. Make Use of Powerful Words

Conversions can be improved or decreased by hundreds of words. And a word might sound fantastic on one platform but sound terrible on another. Avoid using too many words. Instead, utilize power phrases that are appropriate for what you are going to do. You can find it here. Some of these powerful words, however, can undermine the impact of a Push Notification. 

3. Announce new promotions or discounts

Push notifications are excellent for publicizing new deals or discounts on your website. Moreover, the vast majority of your subscribers are eagerly anticipating news about special deals or promotions. To increase conversion click rates even further, highlight a product category for sale that is most appropriate to the consumers' interests.

For example, if a consumer has previously purchased "shoes" from your business, you might highlight the shoes that are now on sale to generate additional click rates.

4. Use Emojis

Emojis are more essential than you can realize for push notifications. This is because of the reason that they have a psychological effect on the reader and create a quick emotional connection while conveying affection. Most importantly, they mitigate the impact of criticism or rejection.

However, keep in mind not to go overboard to prevent being viewed as bothersome by your consumers. 

5. Send just enough, not more

Anything in excess is irritating. Push alerts are no different. To prevent bothering users, send only what is necessary! However, sending enough does not show that you need to be concerned about sending over more than 1 in a single day. Sending 5 or 10 push alerts can potentially be insufficient depending on your communication situation.  

Moreover, always try to think from your client's perspective. Every push notification must contain something new and relevant. Even if the concept is similar.

Conclusion 

In summary, push notifications have recently received a lot of attention. The short, concise, and to-the-point notification updates raise the bar for user re-engagement. The well-crafted WooCommerce push notifications are created with the user's experience in mind.

What's holding you back now that you know how to distribute product announcements and feature updates? Go ahead and increase your sales!